SERVICE WINDOW · B2B ENTERPRISE PORTAL
Service Window
An end-to-end redesign of DingTalk's B2B enterprise portal — structural rebuild and feature roadmap delivered in parallel, growing DAU 7.9× then 109%.
LEAD DESIGNER
2020 — 2022
PROBLEM
A B2B portal stretched past its foundation — broken workflows, thin operational data, inconsistent interaction patterns, and a structure never built to scale. Stacking more features would only deepen the fragmentation.
SOLUTION
A dual-track strategy — rebuild the structural foundation on a separate code path while a parallel feature roadmap kept business momentum. Cross-platform alignment and a governance framework anchored the long-term system.
IMPACT
H1 structural rebuild grew DAU 7.9× (messages 3.9×). H2 cross-service expansion added another 109% DAU (messages +47%). Structural upgrades — not feature launches — proved to be the real growth engine.
LIFECYCLE MAP — Covering Setup → Publish & Operate → Engage & Convert → Scale, used to align dual-track delivery with where friction actually sat.
SERVICE PROVIDER DASHBOARD — Unified information architecture across setup, operate, and analytics workflows after the structural rebuild.
OPERATOR BACKEND — Rebuilt around a feature-led navigation and application framework, replacing ad-hoc menus to support scale and experience continuity.
EDITOR UPGRADE — A unified content editor on the DingTalk Docs framework, expanding supported message types from three to ten-plus with real-time publish preview.
MOBILE REDESIGN — The Service Window rebuilt into four customisable tabs — Articles, People, Products, and Services — turning each enterprise into a lightweight storefront.
✦ OUTCOMES
✦
7.9X
DAU GROWTH · H1 RESTRUCTURING
✦
+109%
DAU GROWTH · H2 CROSS-SERVICE
✦
3.9×
MESSAGE VOLUME · H1