DESIGN QUALITY · ORG-WIDE FRAMEWORK
DingTalk Design Review Checklist
Ensuring design quality and user trust across the organisation — an initiator-led quality framework adopted org-wide.
INITIATOR · QUALITY FRAMEWORK LEAD
2021 — 2023
PROBLEM
As DingTalk scaled past hundreds of designers across product lines, design quality drifted — inconsistent patterns, uneven accessibility, and review burden falling on individual leads. Without a shared standard, "design quality" stayed a subjective discussion.
SOLUTION
A three-tier review framework with V1.0 then V2.0 iteration — codifying patterns, accessibility, and craft criteria into a checklist usable by designers, PMs, and engineers. V1.0 was deliberately strict; V2.0 added flexibility after learning some rules unintentionally constrained design.
IMPACT
Org-wide adoption across DingTalk product teams, public access link for cross-team reference, and a shift in how design quality conversations happen — from subjective debate to shared criteria.
THREE-LAYER FRAMEWORK — Business, UX, and UI checks that catch blind spots before they reach users.
DATA-DRIVEN REVISION — V2.0 reverse-engineered from six months of real design-review data, not textbook heuristics.
REFLECTION & LEARNINGS — How V1.0 → V2.0 shifted the team from "is this allowed?" to "is this good?".
ROLLOUT & ADOPTION — Self-check items, a weekly design channel, and regular sharing sessions made the checklist part of daily practice.
PUBLIC & PARTNER ACCESS — Featured on DingTalk's official design site for internal teams and the partner portal for third-party developers, turning the checklist into shared, referenceable infrastructure.
✦ OUTCOMES
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39 → 12
Rules consolidated from V1.0 to V2.0 — turning a compliance checklist into a shared quality standard.
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2 channels
DingTalk's official design site and partner portal — reaching internal teams and third-party developers
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Org-wide
Adopted as official design system documentation across DingTalk's design organisation